The rapper questions whether artists still need years of dedication and skill when a single viral moment can suddenly change their careers. Wale is raising questions about the way artists break into the music industry today. The veteran rapper recently questioned whether social media has made success more dependent on going viral than developing genuine musical talent. “You just need to go viral once or twice. You don’t even got to like music,” Wale said while discussing the current state of the industry. His comments highlight a major change in how music careers are built. When One Viral Moment Can …